There are thousands of bags available for customers to buy in stores every day of the week. How does a designer make their bag stand out from the crowd? A unique eye-catching fabric will attract shoppers or an interestingly shaped bag. Maybe a shopper has a favourite brand and they will always return to see which new bags are launched every season. I'm pleased to see Paisley Power's rat bag is listed alongside famous retailer Vera Bradley on Etsy.com's bag homepage. The bright red tartan lining of the Paisley Power bag adds to it's appeal. Now available from my Etsy store on my Shops Page.